Launching an Institutional Academic Integrity Campaign
Keywords:academic integrity, promotion, marketing, institutional, campaign, communications
The University of Manitoba launched its first institution-wide academic integrity campaign in Fall 2016. The aim of the campaign is to promote a positive educational message of academic integrity that is inclusive of all university members, including faculty, students, and staff. In this article I share points to consider for practitioners who wish to implement promotional academic integrity strategies in their institutions.
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