Social Media, Not So Social: Exploring the Ethical and Administrative Implications of Cyberbullying Research as It Pertains to Its Detection, Measurement, and Implementation of Preventative Strategies in Schools
The digital revolution in the 21st century has paved the way for the proliferation of social networking sites such as Facebook,
Twitter, Instagram, Snapchat, TikTok, and others, which has helped to perpetuate civilization’s age-old power imbalances in the form
of cyberbullying. This article examines how cyberbullying among adolescents is being detected, measured and mitigated, and highlights some ethical considerations for school leaders. This conceptual research paper reviewed and analyzed forty-four scholarly sources, belonging to a wide range of disciplines, from cyber ethics to computer science, which expose cyberbullying as a social justice issue. This article invites school leaders to work within the Critical Transformative Leadership for Social Justice framework when navigating the ethical challenges that may arise with cyberbullying detection, measurement and mitigation initiatives. This paper urges digitally novice adults to keep pace with digitally savvy adolescents, and for policy makers to collaborate with micro-celebrities (i.e., social media influencers) to raise awareness around cyber ethics and digital citizenship among K–12 students.
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