Cognitive Dissonance: A Comprehensive Review Amongst Interdependent and Independent Cultures
DOI:
https://doi.org/10.11575/jet.v43i3.52293Abstract
Festinger postulated that within each person's mind
is a mechanism that creates an uncomfortable feeling of dissonance,
or lack of harmony, when we become aware of some inconsistency
among various attitudes, beliefs, and items of knowledge that
constitute our mental store. Festinger called this phenomenon the
cognitive dissonance theory. Another facet of social psychology that
has been studied at great length is the cross-cultural differences
between North American culture and East Asian culture.
Specifically, East Asian culture and North American culture has
been associated with interdependent culture and independent
culture, respectively. In the past decade, social psychologists have
begun to investigate dissonance theory with respect to crosscultural
differences. As classrooms become ethnically, racially, and
culturally increasingly diverse, educators must be aware of
cognitive dissonance in contrasting cultures to foster optimal
achievement.
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