Bait and switches in academic publishing
DOI:
https://doi.org/10.55016/k1cnsc48Keywords:
academic publishing, open access, corporate powerAbstract
In this editorial, I would like to reflect on the phenomenon I am calling here ‘bait and switches’ in academic publishing. Rather than representing an anomaly, I want to suggest that it’s simply business as usual for corporate publishers. While few are in the position to be able to substitute a lower-tiered open access journal for a higher ranked subscription one, they have realised – or, at the very least, assumed – that branding is all that matters to academics.
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