Making Friends & Enemies: Public Relations at Memorial University College, 1925-1950
Keywords:History, Memorial University College, HIC, Malcolm MacLeod
During its first quarter-century, Memorial University College, established in the 1920s, seems to have been particularly adept at skilful manipulation of public relations. The principal method was advertising made believable in the guise of news, published at regular intervals in the daily newspapers. Only very few criticisms of the college, concerning allegedly inadequate science or an allegedly disloyal professor during wartime, were broadcast, and those that were publicized were easily deflected. Judging from the published histories of other Canadian institutions, Memorial took more pains than were common elsewhere to carefully regulate and safely navigate the potentially difficult gown/town intersection.