Anticipating and Addressing Stakeholders’ Stereotypes of Evaluation

Keywords: evaluation, evaluator education, communication, stereotypes


Communicating about the field of evaluation is an acquired skill that is described in both the CES and AEA competency documents.  This article describes a two-part instructional activity designed to help evaluators and students hone their communication skills with a focus on describing evaluative perspectives, processes, and tools in a way that is accessible to stakeholders, and challenging stakeholder stereotypes of evaluators. 

Practice Note- English